If you earn your living as a creative professional, you’ll be familiar with what Todd Henry of Accidental Creative describes as “the pressure to be brilliant at a moment’s notice”.
While we can all do this from time to time, the key to success in a creative career is the ability to do it again and again – without burning yourself out in the process.
I recently had the pleasure of asking Todd some questions about this and other issues he covers in his new book The Accidental Creative – and we recorded the interview for you to download and listen to.
Topics we cover include:
- Who or what is an ‘Accidental Creative’?
- How to be sustainably brilliant
- The importance of eating your ‘mental vegetables’
- The value of unnecessary creating
- Why cover bands don’t change the world
I hope you enjoy the interview. And I can thoroughly recommend Todd’s book – it’s sharply-written and full of practical advice on many of the topics we cover here on Lateral Action – creativity, productivity, creative work habits and collaboration.
To listen to the interview, press the Play button below or right-click to download the file. (If you’re reading this via email you may need to click through to the main site.)[audio:http://media.lateralaction.com/accidentalcreative.mp3]
Todd Henry is the founder and CEO of Accidental Creative, a company that helps creative people and teams generate brilliant ideas. He regularly speaks and consults with companies, both large and small, about how to develop practices and systems that lead to everyday brilliance.
Todd’s work has been featured by Fast Company, Fortune, Forbes,HBR.org, US News & World Report, and many other major media outlets.
Todd’s book, The Accidental Creative: How To Be Brilliant at a Moment’s Notice offers strategies for how to thrive in the creative marketplace and has been called “one of the best books to date on how to structure your ideas, and manage the creative process and work that comes out of it” by Jack Covert, author of The 100 Best Business Books of All Time.