When you set out to do something remarkable, sooner or later you realise you can’t do it all on your own.
You’ve got a great idea for a new business – but you only have a fraction of the skills, knowledge and contacts required for success. You need top talent, but you can’t pay top dollar. So you’ll have to make smart use of partnering and outsourcing to make it work.
Or maybe you want to make a difference in your company, but entrenched interests mean you can’t win the fight on your own, so you need to find some allies, fast. You’ve got precious little authority, so you’ll need to develop your influencing skills if you’re to get the right people on your team.
Or maybe your village is about to be raided by the same bandits who took all your crops last year – and you’re just poor farmers, not a warrior among you. You have no money to pay the proud samurai mercenaries who are your only possible salvation. You’ll have to somehow get them to risk life and limb for you (their social inferiors) for nothing more than three square meals a day.
This last scenario was faced by the villagers in Akira Kurosawa’s movie masterpiece, The Seven Samurai, an adventure tale as profound as it is thrilling, and one of the greatest films ever made. (If you’ve not seen it but the plot sounds familiar, you may recognise it from the 1960 Western The Magnificent Seven, based on Kurosawa’s film.)
I won’t spoil the story if you haven’t seen it yet, but here are some clues as to how the farmers recruited their team of samurai warriors – and what you can learn from them about persuading people to join your tribe.
1. Don’t Hire Mercenaries (Even When You’re Hiring Mercenaries)
The villagers have several discouraging experiences when trying to hire samurai as mercenaries. On learning that he is only to be paid in food, one proud warrior exclaims “Preposterous! I can do better than that”.
Of course he can. The villagers are faced with a massive problem: they are looking for hired swords, but have no money to pay for them. They need to find mercenaries who are not mercenary-minded.
Their first clue that they may have found such a mercenary comes when they see a crowd of people watching open-mouthed as a samurai shaves off his topknot – the distinctive hairstyle denoting his rank as a member of the warrior class. It’s hard for us to grasp what an outrageous thing this was to do in Edo period Japan, where social status was rigid and jealously guarded. It would be like seeing a movie star or Fortune 100 CEO exchanging clothes with a homeless person.
The samurai’s name is Kanbei. He is cutting off his hair so that he can disguise himself as a priest, in order to rescue a small child who is being held hostage by a violent criminal. By disregarding his external appearance, he demonstrates that he is driven by nobler motives than money or status.
Takeaway: Look for people who are less interested in extrinsic rewards than intrinsic motivations such as justice, truth, learning, the love of a challenge, or in Kanbei’s words “the fun of it”. After all, you’re not hiring mercenaries – are you?
2. Look for Misfits
If the villagers had relied on typical samurai, they would have had the proverbial snowball’s chance in hell. Many samurai would rather have died than suffer the dishonour of losing their topknot – but Kanbei wasn’t most samurai. By his actions, he showed that he marched to a different drum.
Each of the samurai recruited by the villagers is marked out as distinctive in some way. Kyuzo is a peerless swordsmen. Heihachi shows disarming honesty when he confesses that when confronted by enemies, he usually runs away. And Kikuchiyo is an archetypal misfit, out of place among both the farmers and samurai alike, his Tourette’s-like twitching and barking suggesting a man uncomfortable in his own skin.
Takeaway: Unremarkable people won’t help you do remarkable things. Look for the misfits, the outsiders – the ones who provoke laughter, outrage, surprise or awe. Otherwise, how can you hope to do the same?
3. Don’t Take No for an Answer
At first, Kanbei says ‘no’ to the farmers. He also says ‘no’ to the young samurai Katsushiro when he asks to become Kanbei’s pupil. Later, the lone samurai Kyuzo says ‘no’ when Kanbei asks him to join the team. And the whole group says ‘no’ to Kikichuyo when he applies to join.
Fortunately for the farmers – and the plot – none of these people take no for an answer. They persist, finding creative ways to show their sincerity and find a ‘hook’ that will persuade the other party that their interests lie together. This is in a venerable tradition of applicants being refused at the first time of asking, whether would-be disciples of sages or martial arts masters, or volunteers for Project Mayhem in Fight Club, who have to wait on the doorstep for days before they are allowed inside the leaders’ house.
Takeaway: Whether applying or recruiting, don’t pester people with rude or boring pleas for help. But don’t be discouraged if you don’t get your target first time. Ask yourself “What would it take to impress this person, to show them I’m serious – and that there’s something in it for them to team up with me?”.
4. Find Your Leader and the Rest Will Follow
The villagers know they’re not much of a draw in themselves – but as soon as they see Kanbei, they realise that if they can get him on board, he will be a magnet for the cause. So it proves – like Katsushiro, the other samurai are inspired by Kanbei and eager to fight alongside him. As Gorobei says, “It sounds interesting. I know what the farmers have to suffer. But I’m not accepting because of them. I’m accepting because of you”.
Takeaway: Without a leader, how will you find followers? Seth Godin tells us leaders don’t lead because they have charisma – they have charisma because they lead. So what’s stopping you?
5. Test Them
Kanbei adopts an unusual approach to recruitment interviews: he stations Katsushiro behind the doorway with a wooden stick in his hands. As the candidates cross the threshold, Katsushiro attacks them with the stick. Kanbei’s reasoning is that any samurai worth his salt will be wise to the trick and defend himself. The most impressive performance is from Gorobei, who gets within ten feet of the doorway, stops short and shakes his head: “Jokers”, he says, and won’t go near the trap.
Apparently Thomas Edison was also fond of setting traps for candidates to join his team of inventors. He would take the unsuspecting applicant out to lunch – if he or she put salt or pepper on the soup before tasting it, they didn’t get the job. Edison argued that no-one with so many preconceptions would make a good inventor.
Takeaway: Maybe you can set candidates a trap or a formal test. Or invite them to work together on a live project, to see how they perform in under real pressure.
6. Diversity = Creativity
Cookie cutter teams are great for cookie cutter assignments. But if you want to do something creative and distinctive – say, fight off a group of ruthless bandits – you’re better off with a motley crew.
There’s a lot of research on teamwork demonstrating that diversity = creativity. Diversity can mean a mixture of of races, ages, sexes, able-bodied and disabled; it can also mean diverse skills, experience, knowledge and personalities, which are present in abundance in the group of samurai:
- The Leader – Kanbei
Has the charisma and vision necessary to unite the samurai and villagers behind a common aim, and the willpower and cunning to lead them through the toughest fight. - The Strategist – Gorobei
Second-in-command, he creates a defensive plan that allows seven samurai and assorted villagers to mount a credible defence against a large group of bandits. - The Master Technician – Kyuzo
A master swordsman, Kyuzo is not interested in war or the trappings of status – “he only wants to perfect his skill”. This skill makes him a formidable opponent, and an indispensable member of the team. - The Loyal Friend – Shichiroji
Shichiroji isn’t the greatest or noblest fighter – he admits that he escaped from his last fight by hiding in a ditch while the castle collapsed around him. But he’s a survivor – and a good friend of Kanbei. When the pressure’s on, loyalty and shared experience can count for a lot. -
The Joker – Heihachi
Heihachi cheerfully confesses that he’s not much of a fighter, and usually runs away. But Kanbei recruits him all the same, betting that his jokes and good humour will cheer everyone up when they need it most. - The Novice – Katsushiro
The son of a noble family, Katsushiro is too young and inexperienced to be a leader in battle, but his loyalty and enthusiasm contribute to the team spirit. And Kanbei obviously sees it as his duty to take care of Katsushiro and initiate him in the art of war. By doing so, he is planting a seed for the future. - The Loose Cannon – Kikuchiyo
Kikuchiyo is a born troublemaker, always getting into scrapes and provoking others to lose their cool. By allowing him to join the team, Kanbei recognises the value of disruption and chaos in jolting people out of their usual thinking and taking them out of their comfort zone.
7. Find a Common Cause and a Common Enemy
Kanbei finds his cause when he sees the farmers’ desperation and their willingness to make the necessary sacrifices to achieve their goal. The bandits helpfully play the role of common enemy.
As the film progresses, tensions emerge within the village, within the group of samurai, and between the villagers and samurai. But they all end up shoulder to shoulder, weapons braced as the bandits come hurtling down the road on their horses.
Takeaway: Nothing unites people like adversity. Find a common enemy. It could be a group of people (like your competitors). Or it could just as easily be another kind of threat, such as swine flu, the recession or global warming.
Over to You
Have you ever had to recruit top talent without paying top dollar? How did you do it?
What team-building principles would you add to the list?
If the bandits were attacking your village, who would you want next to you on the barricades?
About the Author: Mark McGuinness is a poet and creative coach.
Kruse UK SEO says
Stay beneath the radar. Your enemies will be so busy fighting among themselves they won’t even notice you.
BB
Kruse UK SEO says
On the basis of proposition one, then, I’d recruit Miley Cyrus, who just demonstrated unconventional thinking by dumping two million Twitter followers. She’ll have to attack last, though, because she obviously don’t like people following her.
BB (getting into this now :-))
Nathan Hangen says
I haven’t seen the movie yet, but it is on my Blockbuster list. This makes me want to grab it today and watch it 🙂
The post was great and I think there is something to be said for recruiting your own tribe in the manner that best attracts them. This is one of the reasons why I prefer trial and error to making big plans. That, and tenacity.
Mark says
@ Kruse – Expect the Miley Cyrus Guide to Twitter next week. 😉
@ Nathan – You won’t be disappointed, I’ve seen it at least seven times and would happily sit down to watch it again tonight.
Tito philips, Jnr. says
Thanks Mark for the post, my favourite “Takeaway” was this;
“Unremarkable people won’t help you do remarkable things. Look for the misfits, the outsiders – the ones who provoke laughter, outrage, surprise or awe. Otherwise, how can you hope to do the same?”
I can so relate with this and will explain why.
I recently started in Aug. a travel and tourism network marketing biz and needed a team to work with. My immediate friends and colleagues weren’t much of a deal, but something happened.
The least person a total stranger suddenly showed in interest when i was explaining the biz to a fellow associate, guess what? Since he joined, he has made more progress faster than even my closest associates. Through him we got a venue for training and biz presentations, got a free car for the whole team to move around with and share the biz, etc.
Why is he so remarkable? He left his paid employment to start up this biz in full …i guess that explains the source of his motivation!
Mark says
Thanks Tito, great example. Always go for the ones who show enthusiasm!
Biagio says
Terrific points, Mark! What a great post.
In my line of work (producing TV and film) every take-away you listed is crucial, but if I had to only pick one, I’d go with your first example. Choose people in it for the intrinsic versus the extrinsic…the one’s working for the fun of it.
Making a TV show or film requires LONG days, manual labor, lousy locations, uncomfortable conditions–you get the point. Anyone who gets in “the biz” just to make money or “take a job” ends up being the biggest pain-in-the-you-know-where by about hour 4 of day 1.
In the interest of keeping this reply short, I chose that point to comment on. But you list reads like a blueprint for success on any Hollywood set.
Mark says
Thanks Biagio, I do go on about intrinsic/extrinsic motivation, but I really believe it’s critical to success – creatively and in terms of working relationships and team spirit.
Adam Di Stefano says
I think my two favourite lessons in here are “don’t take no for an answer” and “diversity = creativity.”
The first because it’s a basic tenet of sales, but most creative types haven’t learned it yet, and should. The second because it’s far too easy to get comfortable with like-minded people and never push your boundaries.
Thanks for the great post, Mark, and thanks for reminding that I’ve been meaning to watch 7 Samurai for a while now.
Jenny says
I love diversity = creativity as well. Sometimes you need a little angst to push you on down the road.
I recently was able to get some sweet business cards and (pending) a new custom header down for my site in exchange for helping a friend rework his cover letter resume. Much better exchange than the $70 – $80 I would have gotten otherwise.
Kenji Crosland says
Wow, excellent post. Not only is Kurosawa one of my favorite directors, but I’ve been thinking of building a team for one of my current projects for some time now. I’m going to watch this movie again when it comes to building my own team. Thanks for this.
David says
Thanks for this great set of insights. Really enjoyed!! Will now go and get the video version of the movie as well.
Mark says
Adam, Kenji , David – I think you’ll find the DVD a great investment of time and money. Writing this post was the perfect excuse for me to watch it again!
Adam – Yes, we creatives like to think of ourselves as edgy and outsiderish, but if you spend all your time with edgy outsiders it can start to feel a little cosy…
Jenny – A little angst goes a long way. 😉
Ryan Hanley says
“Takeaway: Without a leader, how will you find followers? Seth Godin tells us leaders don’t lead because they have charisma – they have charisma because they lead. So what’s stopping you?”
I really like this thought. Successful leadership is not given as a present. You must want it. In business and life.
This is great stuff.
Thank you,
Ryan H.
Mark says
Thanks Ryan. As Hugh says, “Power is never given. Power is taken.”