Whenever people say to me “It’s all very well for people making digital products to have an online business, but I make real products/artwork,” I tell them about John T. Unger.
John makes heavy-duty sculptures out of recycled tanks, with industrial welding equipment (follow him on Twitter to hear about it when he singes himself with the torch).
But he makes light work of his marketing – he uses his website and online network to attract customers and ship his firebowls around the world. Check out this Google map showing the location of the hundreds of firebowl sculptures he’s sold across 49 US states and 10 countries.
John was recently featured in the New York Times as one of the artists who represent a new breed of creative entrepreneur: Suddenly, the World Is Their Market.
He’s also a great guy who’s very generous with his expertise – so he was kind enough to give me an hour-long audio interview, in which he lifts the lid on the marketing strategy and business systems that have brought him success.
I’ve just added the interview to the free resources I’m releasing in the run-up to the next launch of the Creative Entrepreneur Roadmap. So you’re welcome to join the advance notification list if you’d like to hear John’s advice on running an unconventional 21st-century creative business.
As well as the interview you’ll get both of my new free ebooks about creative entrepreneurship, plus first chance to book your place on the course when it goes live very shortly.
(It should probably go with out saying, but just to be absolutely clear – I will never share your email address with anyone else.)
