IMPORTANT: If you want to keep receiving Lateral Action…

If you subscribe to Lateral Action via email…

RSS iconYou can relax, there’s nothing for you to do. 🙂

You’ll keep getting the latest blog posts as usual. Sorry to bother you, and have a great weekend.

If you subscribe to the RSS feed…

I’ve moved the Lateral Action RSS feed from Feedburner to Feedblitz, for a more reliable and better supported service.

So if you’re subscribed via RSS and you want to keep receiving practical inspiration from Lateral Action, you need to subscribe to the new feed.

You have two choices:

  1. Subscribe via email – the most reliable way to safeguard your subscription.
  2. Subscribe to the new feed in an RSS reader that isn’t Google Reader (see below).

If you’re using Google Reader…

You’re probably aware that Google is terminating Reader on 1st July.

So if you, like me, are a long-time user of Google Reader, it’s time to say goodbye to a small part of your daily routine, and embrace the future by subscribing to Lateral Action either via email, or via RSS in a new reader.

Feedly seems to be the most popular alternative – here are their tips for Google Reader users migrating to Feedly.

For other options, check out 12 Google Reader Alternatives and Top 5 Google Reader Alternatives that Work with Buffer.

However you subscribe…

Thank you for reading Lateral Action, it’s a privilege to write for you.

Image by AlexWhite via BigStock

How to stay creative while gaining money, fame, and reputation

Motivation for Creative People

Mark McGuinness' new book Motivation for Creative People is a practical guide to figuring out your different motivations and how they affect your creativity and career.

Through inspiring stories and tried-and-tested solutions from his 20 years of coaching creative professionals, Mark will show you how to balance your inspiration, ambition, desires and influences in your day-to-day work and the big picture of your career.

“Motivation for Creative People will encourage you reflect sincerely on the factors that underpin your artistic achievements, ultimately giving you a ‘clarity of mission’ that will take your creativity to new heights.”

Jocelyn Glei, author and Founding Editor, 99U

Click to learn more about Motivation for Creative People. >>

Responses to this Post


  1. email is the best way. it’s the only way you have total control over your subscription. We don’t know when those other feed readers are going away also. Feedly today may be the most popular alternative to google’s retired service, but we don’t know until when they’re going to stay. …just saying 🙂