Creative careers come in all shapes and sizes.
They include classic artistic paths, in the fine arts, literature, music, drama and other performing arts. There are also traditional crafts and designer-maker professions, whose practitioners create and sell artefacts in wood, metal, glass, ceramics and other materials.
The modern creative industries employ talented people in fields such as television, radio, film, marketing and advertising, design, popular music and web development.
Last but not least are the myriad creative freelancers, entrepreneurs, coaches, consultants and small business owners who bring all their ingenuity and passion to bear on the challenge of earning a living from their creative talents.
Whichever category you fall into, you have a few things in common with your fellow creative professionals.
Most importantly, creativity is central to your identity and your career success. It’s a passion that gets you out of bed in the morning, and a means of separating yourself from the competition.
Because of this, conventional career advice isn’t much use to you. You may or may not have letters after your name and be good in an interview situation, but your career gameplan is not based on getting good grades, saying the right thing in an interview and climbing the corporate ladder. In fact, when you looked at the career options laid out before you at school, you may well have decided that none of them were particularly appealing, so you’d have to invent your own job description.
So where can you go for meaningful career advice?
A few years ago, if you’d looked in the careers section of the average bookstore, you’d have been faced with a limited choice of career paths, and advice on “killer answers to tough interview questions”.
But these days there’s a growing number of books aimed at people pursuing creative careers. Books that don’t show you how to fit in, but how to stand out. Books that don’t tell you what to do or say, but inspire you with possibilities and encourage you to find your own path.
Here’s a selection of 12 of the best career guides for creative people, based on my own experience and the response of my coaching clients when I recommend them. I hope you find them useful sources of practical inspiration for your own creative career. And if I’ve missed out one of your favourites, please leave a comment at the end explaining why you’d like to add it to the list!
N.b. I’ve ordered the books thematically, not counting up (or down) to the best. They are all awesome, in different ways.
1. Creating a Life Worth Living by Carol Lloyd
“A practical course in career design for artists, innovators, and others aspiring to a creative life.”
This book began with a conversation between writer and performer Carol Lloyd and a choreographer friend, one night in a little hut in Bali. She noticed that her friend was too worried about her future career to enjoy her holiday, and spent the night helping her plan out “a life worth living” – creatively, personally and professionally.
Finding she had a gift for this kind of work, Lloyd went on to develop career coaching workshops for artists, creatives and entrepreneurs, and eventually to write Creating a Life Worth Living
The book was published in 1997, long before Web 2.0 came along as a catalyst for creative entrepreneurship, yet it’s full of innovative entrepreneurial ideas. It contains great advice on topics such as ” Understanding Your Artistic Profile “, ” Neglected Needs: Time, Money and Desire”, and “The Drudge We Do for Dollars: Day Jobs”.
Apart from Lloyd’s own advice, the book is worth buying for its many case studies and interviews with people pursuing unconventional career paths. Like the Monk brothers: “publishers, vagabonds, writers,” who spent years on the road in a van, somehow managing to transform their publication from a newsletter for friends to a national magazine.
2. The Creative Professional by Howard J. Blumenthal
“A survival guide for the business world”
Reading The Creative Professional
Other topics covered include: self-employment versus employment; managing your time and getting creative work done; dealing with criticism and rejection; collaborating with different types of people; managing money and intellectual property; even the fine detail of choosing a computer and your office furniture.
Blumenthal packs a huge amount of information and advice into 350-odd pages, and does it with the quiet authority of someone who’s been there and done that, and is now keen to help you go there and do it yourself.
3. Do More Great Work by Michael Bungay Stanier
- Bad Work – “a waste of time, energy, and life”
- Good Work – “familiar, useful and productive work”
- Great Work – “work that inspires, stretches and provokes… the work that matters”
Obviously, we all want less Bad Work. But Michael argues that we’re often too ready to settle for doing Good Work at the expense of Great Work. Through a series of activities based around visual ‘maps’, he helps you sift out the Great from the Good – and start prioritizing the former in order to find a fulfilling path.
Michael is a great coach, and makes the process of working through the book enjoyable and genuinely interactive. Plus the book is enriched with insights from the likes of Seth Godin, Leo Babauta, Chris Guillebeau and Penelope Trunk.
Read my interview with Michael.
4. Ignore Everybody (and Evil Plans) by Hugh MacLeod
“An irreverent guide to embracing and maximising creativity.”
Since 1997, Hugh’s been drawing acerbicly funny cartoons on the backs of business cards, originally to pass the time at the bar, and since 2001 as the creative engine of his phenomenally successful Gapingvoid blog. Ignore Everybody gives you the back story to the cartoons, as Hugh reminisces about his own career and draws out the lessons he’s learned about creativity and earning a living.
Evil Plans is just as awesome as Ignore Everybody, with more of a focus on the entrepreneurial path – but we’re about to do a separate Evil Plans feature on Lateral Action, so I’ll leave it at that for now.
5. Linchpin by Seth Godin
“How to drive your career and create a remarkable future.”
He slams the “factory system” in which workers are schooled to learn the right answers, pass exams and become “faceless cogs in the machinery of capitalism”. Seth includes information workers in the factory system, since he sees no essential difference between working on a factory production line or in a cubicle, if all you’re doing is following orders and maintaining the status quo.
The alternative is to become a Linchpin – someone who makes themselves indispensable to an organisation or industry, by becoming a leader and applying their creativity to solving problems that matter:
You must become indispensable to thrive in the new economy. The best ways to do that are to be remarkable, insightful, an artist, someone bearing gifts. To lead. The worst way is to conform and become a cog in a giant system.
(Linchpin by Seth Godin, p.174)
Unlike some of the other books on this list, Linchpin mainly focuses on finding opportunity, autonomy and fulfilment in a job, rather than starting your own business. Godin challenges both employers and employees to transform the workplace into a platform for changing the world.
Becoming a Linchpin.6. The Adventures of Johnny Bunko by Dan Pink
“The last career guide you’ll ever need.”
Johnny is a creatively-inclined young man who puts his dreams on hold and follows his father’s ‘sensible’ career advice, studying accountancy and signing on for his first job in cubicle land. But the harder he tries to fit in, the more frustrated and depressed he feels. Working late at the office one night, he thinks he’s seeing things when Diana – an elfin manga character – appears in his cubicle, as if by magic.
But instead of whisking Johnny off to faraway lands, Diana challenges him to rethink his career assumptions and start taking responsibility for creating opportunities for himself. She teaches him six essential lessons for thriving in the world of work, including “there is no plan”, “persistence trumps talent”, and “make excellent mistakes”. Needless to say, this doesn’t win him many friends in the accounts department – but you won’t be surprised to learn Johnny doesn’t finish the book as an accountant …
If you like Johnny Bunko, you should also check out Pink’s earlier book A Whole New Mind
7. Creators on Creating edited by Frank Barron, Anthea Barron and Alfonso Montuori
There are some fabulous descriptions of the creative process: Leonardo da Vinci drawing corpses in the charnel house at night, with a cloth over his mouth and nose to protect him from the stench; Maya Angelou writing her novels in a hotel room with “the Bible, Roget’s Thesaurus and some good, dry sherry”; Maurice Sendak drawing Where the Wild Things Are “sitting in front of the record player as though possessed by a dybbuk”; and molecular biologist Kary Mullis formulating breakthrough scientific ideas under the influence of LSD.
Creators on Creating
And when you read Fellini describing his nerves before shooting one of his first scenes as a director, or Laurence Olivier’s account of stage fright, you realise that these people weren’t demigods who could do no wrong, but human beings like us, who had to look fear in the face and overcome it to make their dreams come true.
If you’ve ever felt like the ‘odd one out’ compared to friends pursuing more conventional careers, reading this book will show you you’re in good company – and help to rekindle your enthusiasm for finding your own path.
8. Career Renegade by Jonathan Fields
“How to make a great living doing what you love.”
Career Renegade
One of the biggest career myths out there is “Do what you love and the money will follow”. Most of us have to go out and find it. But read Jonathan’s book and he’ll show you how to make it an inspiring and worthwhile pursuit.
Read my interview with Jonathan.
9. The Art of Nonconformity by Chris Guillebeau
“Set your own rules, live the life you want and change the world.”
The Art of Non-Conformity
Chris isn’t afraid to speak out on political and moral issues that concern him, but he’s anything but po-faced. Part of the attraction of this book, and his blog, is his quiet sense of humour, as he describes running a coffee importing business from his kitchen table, Kafkaesque conversations with customs officials in far corners of the world, and delegating tasks to his assistant Libby (a cat). A book for people who like to dream big while savouring the small details.
10. The 4-Hour Work Week by Tim Ferriss
“Escape 9-to-5, live anywhere, and join the new rich.”
Another controversy has centred around Tim’s idea of creating an automated ‘Muse’ business, and to be fair you will probably need more of an entrepreneurial education than is provided in the book. But for evidence that it can be done, check out the fascinating case studies Tim has recently profiled on his blog, for examples of enterprises that provide their creators with a lot more freedom than the typical 9-to-5 job or the kind of business that requires their owners to be on call 24/7. Engineering a Muse: Volume One, Two and Three.
You’ve probably noticed that Tim likes to take things to extremes, which means you’re unlikely to agree with everything he says. But read The 4-Hour Workweek
And as a writer myself, I appreciate the zest with which it’s written, and Tim’s ear for a memorable phrase. In place of boring old work/life balance, Tim gives us ‘lifestyle design’. And you have to admit, a chapter opening like this must at least make you curious:
If I told you this story, you wouldn’t believe me, so I’ll let AJ tell it. It will set the stage for even more incredible things to come, all of which you will do yourself.
11. Escape from Cubicle Nation by Pamela Slim
“From corporate prisoner to thriving entrepreneur.”
Escape from Cubicle Nation
Pamela’s writing has a nice balance of humour and pragmatism, inspiration and horror stories. Escape is a nice idea when you feel like you’re in prison – but real escapologists know the value of planning, practice and persistence. Reading this book is no guarantee of success, but it will help you decide if it’s a challenge you really want to pursue.
12. The Hero with a Thousand Faces by Joseph Campbell
According to Joseph Campbell, in the myths of ancient Greece, Babylon, India, China, the Eskimos and North American Indians, among many others, “it will always be the one, shapeshifting yet marvellously constant story that we find” – the story of the hero who is called to embark on an adventure, usually against his or her will, who undergoes a series of trials and returns triumphant with a prize (knowledge, magical artefacts, superpower etc) that benefits the community.
It’s a big claim, but once you’ve read The Hero with a Thousand Faces
So what does all this have to do with you? Well, if you’ve read this far you’re probably not the kind of person who is content to think of your life purely in terms of a ‘career’. Let’s face it, a career is a terribly boring idea. Much better to take a leaf out of Hugh MacLeod’s book:
Treat it like an adventure, an adventure worth sharing.
(Evil Plans)
An adventure is a lot more exciting – and scary – than a career. Whatever path you choose, at some point you’re likely to find yourself in a dark and lonely place, a place that seems to have been glossed over in most of the career manuals. At that point, you’ll may well find it more helpful to remember Jonah’s ordeal in the belly of the whale, or Hercules’ battle with the Hydra, or Little Red Riding Hood’s encounter with the wolf.
Campbell’s book isn’t a light read, but if you have a thirst for adventure and a taste for myths and legends it could be one of the most inspiring and relevant books you ever read.
Why chase a paycheque or a corner office when you could be slaying dragons en route to the Holy Grail?
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What Do You Make of the List?
Did I pick any of your favourites? Which one(s)?
Which books would you add to this list – and why?
About the Author: Mark McGuinness is a Coach for Artists, Creatives and Entrepreneurs. For more tips on creativity, productivity and creative careers, sign up for free updates from Lateral Action. And for bite-sized inspiration follow Mark on Twitter.
View Comments (27)
Love this list! I've read 5,6, and 10.
I love this list and I can see I've some reading to do since I've read only 1/2 of them.
I don't feel hesitant about adding one of my frequently recommended duo of books by James Loehr because I notice that many of these books are not specificially for 'creatives.'
James Loehr is the author of "Toughness Training for Life," and "The Power of Full Engagement." He is the creator of a training product worthy of our attention, too, called "The Corporate Athlete."
These two books are particularly useful for creatives, or people who need to really optimize their productivity because they outline an important system for managing your energy (both physical and psychic) instead of your time.
For creative solo professionals like me, who are trying to create leverage and a flexible, fluid career, managing your energy is key to staying creative, but not distracted, engaged, but not obsessed.
Cheers,
Jon
Thanks Jon, will check out Loehr's books. Agreed managing energy is more important than time.
I neglected to mention that there is a co-author: Tony Schwartz. He spoke at SXSW in Austin on this very topic.
Schwartz has also written books :
- Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live
- The Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance
He and Loehr, apparently, run separate, competing consultation companies:
Loehr: http://www.hpinstitute.com
Schwartz: http://www.theenergyproject.com/
Great list, I've devoured many of these but not all of them. Hugh's books, Tim Ferriss' books, Jonathan Fields, Seth Godin, Campbell and Michael Bungay Stanier and Daniel Pink.
This may seem like an odd suggestion, but I'd add the last three books by William Gibson to the list. Why this may seem odd is that they are works of fiction, and near-future speculative fiction at that. Gibson's prescience and insight into creative work are a powerful aspect of his imagined near future, however.
Another book I can recommend in the same vein is Cory Doctorow's Makers. It's also a work of near-future science fiction, except it really is a creative business manual sent back to us from our own future.
I hadn't thought of including fiction! I guess Gibson and Doctorow are pretty relevant right now. Off the top of my head I'd add Herman Hesse and Mervyn Peake to the fictional list...
Nice! So glad Jonathan Fields, Chris Guillebeau, and Pamela Slim made the list, they have excellent resources. There are a few on here I had not heard of, so I'm looking forward to learning more about them as well.
I like that you pointed out conventional advice for creatives doesn't really apply. And because we all have such varied needs and careers, I love that you picked wildly different resources and approaches.
Which one is your personal favorite?
The Hero with a Thousand Faces. It's all in there...
Great list. I've read a few on the list. Four hour work week is awesome!
Love this list! I still refer to and recommend Carol Lloyd's book - it was seminal for me to understand the many ways one can combine work and creativity.
I also LOVED The Writer's Journey; it absolutely helped me map both my novel and my own process as a writer (heroine!).
At the end of The Four-Hour Work Week, I put the book down and decided to dismantle my life in Boulder and head to Europe. Six months later, I embarked on my life as a Creative Nomad. I spent a year in Europe and thank Ferriss for his inspiration.
There are a couple of titles on this list I haven't seen, so thanks for the recommendations!
Thanks Cynthia, not surprised you've read more of these than most. :-)
GREAT list! THX! have read parts of 3, 6, & 11; have heard each of the authors in person.
wondering if you considered Julia Cameron's book - The Artist's Way.
I did try The Artist's Way a couple of times, but I couldn't get on with it. Plenty of my clients and friends have raved about it, so I guess it would make a lot of other people's lists, but I'm afraid it wasn't my cup of tea.
Nice list. I'll be having a read and picking 1 or 2 to read next. My personal favourite (didn't see it on the list) is Screw Work, Let's Play by John Williams. (Amazon UK link: http://www.amazon.co.uk/Screw-Work-Lets-Play-What/dp/0273730932/ref=sr_1_1?ie=UTF8&s=books&qid=1300294209&sr=8-1)
Not seen that one either, thanks! I can see I'll need a new bookshelf...
I liked both The 4 Hour Work Week and the Art of Non-Conformity. I'd like to add "Refuse to Choose" to the list ... it's all about embracing the fact that you're interested in lots of different things, and you'll probably do lots of things within your life; not just one thing.
By Barabara Sher? Looks interesting... thanks!
Hi Mark, yet another great resource from you and I too am going to need a new bookshelf! Your work is so appreciated and I consistently recommend your website to emerging and established creative entrepreneurs - I just hope they visit.
Thanks for spreading the word Karin, much appreciated. :-)