Photo by alexsey.const
If you are responsible for getting the best out of a creative team, here’s a free ebook to help you: How to Motivate Creative People (Including Yourself).
I wrote it to help creative leaders of all kinds – business owners and founders, creative directors and VPs, and managers leading in-house creative teams. So if you and/or your team want to do better creative work and enjoy yourself more in the process, download your copy now.
Topics covered include:
- What makes creative people tick
- Why motivation is crucial to creative success
- Why you can’t motivate anybody – but what you can do instead
- What Iggy Pop can teach you about management
- Why offering rewards can harm creative performance
- How to write 47 novels before breakfast
- Why some people seem so weird – and how to deal with them
- The positive side of peer pressure
The e-book is published under a Creative Commons licence, which means you’re welcome to download and share it on a non-commercial basis, provided you keep it in its original format and credit me as the author.
(NB the images are governed by separate licenses if you want to publish any of them separately – please don’t do this without reading the copyright information on page 2.)
If you enjoy the e-book, please feel free to pass it on to friends and colleagues who may find it of interest.
This is part of a series of free ebooks for creatives by Mark McGuinness.