Jean Miélot, 15th Century writer
I’ve always wanted to be a writer.
Not just a hobbyist or dabbler, but a professional, earning my living from my writing.
Over the holidays, the thought occurred to me that I’ve now achieved my ambition, almost without realising it.
No, I haven’t signed a book deal. I’ve been offered several, but for various reasons I’ve yet to sign one. I’ve taken a different route.
Here’s how I did it – and how you can take a similar path, whatever medium you work in, if you want to earn a living from your creativity.
Experience
When I was at college, the famous children’s author Leon Garfield came to talk to the Literary Society. In the Q&A session I asked him what advice he had for someone considering writing as a career. His answer wasn’t exactly what I wanted to hear:
Do something else first.
His reasoning was that until you’ve lived a bit of life, you don’t really have anything to write about. I resisted his advice, but I ended up taking it, exploring various career paths, including psychotherapy, publishing, copywriting, coaching, training and consulting. And at the ripe old age of 39, I’m not exactly sitting here dispensing the wisdom of age, but I have a lot more life experience to draw on than my undergraduate self.
Takeaway: Don’t confine yourself to purely creative ambitions, wonderful though those are. Life is much richer – go out and enjoy it! And your work will be better for it.
Example
I read. A lot. My English degree was perfect for me in that respect – three years with nothing to do but read novels, plays, poems, short stories and essays, from Anglo-Saxon times to the 20th century. At one time, it was fair to say I was the literary equivalent of an alcoholic – I always had to have a book with me, and got anxious if I had nothing to read.
I’ve moderated my intake a little since then, but I still read plenty of poetry, as well as business books, blogs, e-books, newspapers, magazines. One of the reasons I love Twitter and have a hard time with Facebook is that on Twitter there are no distracting pictures to get in the way of the stream of words.
And I analyse writing as I read it, to see how it works, how the writers achieve their effects, what I can learn from it. So I love getting commissions to write Poetry Reviews. But I don’t restrict my analysis to literary criticism – I believe there’s an art to every kind of writing, if you take it seriously, from tabloid headlines to personal ads, and the bit on the back of a cereal packet explaining how many E numbers and additives it contains.
When I’m on the tube, I read all the ads, analysing the copywriting and tinkering with it to see if I can improve on it. (I’m a particular fan of the ‘old timer’ voice in the Jack Daniel’s ads.) I used to love reading football match reports on Teletext, where the journalists only had one screenfull of large type in which to compress all the drama and nuances of a 90 minute game. Very similar to the challenge of writing a Shakespearean sonnet. Seriously.
Takeaway: If you take your creative work seriously, you’ll have a similar story to tell about your creative obsession. You know what I’m talking about.
Commitment
My first blog, called Wishful Thinking, was an experiment, and like most experiments it was a bit haphazard. When I started out, I didn’t have a clue what would work, so I tried out various kinds of writing, and gradually learned what format works best for me and my readers – practical, educational articles, with plenty of storytelling and examples.
But once I got the format, the schedule was still inconsistent – I wrote when I found the time, when I wasn’t too busy with other commitments. Which meant the gaps lasted weeks on end, and I didn’t keep a consistent momentum.
When I started Lateral Action, Brian Clark asked me whether I could commit to writing an article week on the blog. He didn’t say “and make it a good one”, but he didn’t have to. When I looked at the standards he’d set over at Copyblogger, I knew he wasn’t talking about fluff. So I worked my socks off to make sure there was a substantial article on the blog every Monday morning, whether or not I was ‘busy’, tired or just didn’t feel like it.
I’ve been writing at least one article a week for over two years now, and it’s become a habit, it’s just what I do. Some weeks, I let guest writers take the stage, but I’m always writing something behind the scenes. Every working day, unless I’m delivering coaching or training sessions in the morning, my first job is to write.
I’m a writer. If I haven’t written anything substantial today, I haven’t achieved anything today, no matter how many meetings I’ve been to, or e-mails I’ve answered, or invoices I’ve processed, or whatever else I’ve ticked off my to-do list.
Takeaway: A writer is someone who writes. A painter paints, a musician makes music, and so on. You only earn the title – and your work will only get better – by doing it.
Feedback
If you’re afraid of feedback, stay away from the internet. Within seconds of publishing a new article, I can see how many people are reading it. As the day goes on I see comments, Tweets, inbound links. I see people subscribing or unsubscribing to the blog feed, based on what they’ve just read. And over time I see the trends – the number of visitors, page views, time spent on the site, bounce rate and so on, and on and on.
If you write a blog, you go through a phase of becoming obsessed with stats, which can get unhealthy. Sometimes it’s too much, and you need to put it out of your head in order to write. And there’s no point pandering to page views – sometimes I write things knowing full well they won’t attract many comments and will never go viral on Twitter, but they will be appreciated by the people in my audience I’m writing for.
Professionals don’t always take feedback at face value, but they know they need it. Shakespeare wasn’t too proud to rewrite his lines depending on how many laughs he got from the groundlings or compliments from the gallery. So if it was good enough for him …
And like most professionals, the feedback I value most comes from my fellow professionals and mentors. When Brian Clark or Steven Pressfield or Mimi Khalvati tell me they like something I wrote, it means a lot more to me than anything Google Analytics tells me.
Takeaway: if you want to be a professional, you need to expose yourself to feedback. Some of it will hurt, and that’s the way it should be. Some of it will send you into raptures, and that’s cool too. All of it should be grist to your mill.
Business Model
If you aspire to be a professional artist and you think you’re above such things as business models, you’re kidding yourself. We don’t talk about it much, but if you want to earn a living from your art, you need to have a system for finding an appreciative audience and a source of revenue – a.k.a. a business model.
Here are some of the business models writers have employed over the centuries:
- Scribe – Civil servant, employee or monk commissioned to write records, books, scrolls and other documents. In illiterate cultures the ability to write could command high fees, and perks in ancient Egypt included exemption from tax and military service.
- Wandering bard – Touring professional, bringing stories, poems and songs to audiences in exchange for food, lodging, whisky and/or tips.
- Patronage – Being showered with money and/or gifts by a rich and noble patron, in return for producing literary works dedicated to the patron, often of a flattering nature.
- Published author – Contracting with a commercial publishing house to have your work published and distributed, in return for an advance and/or royalties on copies sold.
- Writer in residence – Receiving a grant or salary to hang around a university, museum, company, stately home or some other kind of organisation, and produce writings inspired by or relating to the host.
- Entrepreneur – Writing original work, packaging it up and selling it to the public. This sounds very modern and commercial, but my favourite example is Shakespeare, who was a shareholder in the King’s Men theatre company and made a fortune in the popular entertainment business.
These days, with the advent of web-based creative entrepreneurship, there are plenty of opportunities for writers to follow in Shakespeare’s footsteps, at least as far as business models are concerned.
Here at Lateral Action, my business model involves giving a lot of writing away for free, here on the blog and my 21st Century Creative Foundation Course, and charging for coaching and books.
Takeaway: If you want to earn a living from your creativity, consider alternatives to traditional contracts and deals with big media companies. Maybe a different model will work just as well for you – or even better.
Strategy
When I sit down to write poetry, it’s fatal to have a plan. If I’m to have any chance of writing a real poem, I need to let the poem take the lead, and surprise me with a bit of magic.
But when I’m writing for my business, it’s fatal not to know what I’m trying to achieve with it, and how it supports my overall strategy. I need to meet my readers’ needs, and deliver a lot of value to them. And when I’m lost in the writing, I need to be open to the element of magic, as the words take over and show me where they want to go. But I also need to know how this particular piece will help me reach my business goals.
Sometimes I write to attract links, social media buzz and new readers. Sometimes I’ll release an e-book for free, encouraging people to copy and share it, so that the ideas spread as far as possible.
Sometimes I write to deepen the relationship with my existing readers. Sometimes I write with other bloggers in mind, to stimulate debate.
Sometimes I write with one eye on the search engines, to get them to send me more visitors and customers.
Sometimes I write something in order to sell it. Sometimes I write in order to sell something else.
And sometimes I write to say thank you and give something back to my readers. I don’t want to get all woo woo about business karma, but I do believe what goes around comes around eventually. Or as Chris Guillebeau is fond of quoting, “Where much is given, much is required”.
Takeaway: If you want to earn a living from your creative work, you need to have a strategy, and produce work that makes it happen.
