Image by Jeff Medaugh
I’m sure you are more successful than I am. I’m struggling to learn everything I can to make my online business a success.
I’m reading and learning everything I can about writing headlines, compelling content, social proof, and unique selling propositions. My dream is to make enough money selling my products online so that I can be location independent.
As I analyzed why I’m not living in my island paradise yet, the words from a song I loved growing up ran through my head. In the song ‘I’m Free’, (yes, I’m that old) Roger Daltrey sang this:
I’ve told you what it takes to reach the highest highs
You’d laugh and say nothing’s that simple.
But you’ve been told many times before
Messiahs pointed to the door
No one had the guts to leave the temple
I know what it takes to reach the highest high. I’ve seen the YouTube video telling me how.
I wonder if I’ve actually left the temple. Why haven’t I?
I have some ideas. Maybe these excuses are familiar to you too.
1. We’re Afraid of Failure
What happens if all of these great ideas don’t work? Then you have nothing to fall back on. It’s so much easier to look forward to the potential than to suffer through the failure. It’s easier to plan than it is to execute.
Excuse-Buster: We will never make anything happen if we don’t put it out there and try. Not trying will ensure failure. The more times we try, the better the chances of success.
2. We’re Afraid of Criticism
It hurts to be criticized. If we are doing something, we will be criticized. If we step up and speak out, if we offer our goods and services for sale, we will be criticized. No doubt about it. That hurts.
Excuse-Buster: The benefits of success, actually making some money, and making people happy, out weigh the pain of criticism. It’s easy to shake off a little criticism when we are reading the email from an excited fan or making a deposit in the bank.
3. We’re Lazy
This one is too easy to fall into. We want to find out who gets voted off tonight. We want to check Twitter one more time. We’re easily distracted. The hardest part of any task is the starting.
Excuse-Buster: There’s no easy answer for this one. Just get off your couch and go do it. If you can’t do that, then go work in a cube farm.
4. We’re Afraid We’re Not Good Enough
This is at the core. Because we are creative, we invest a little bit of ourselves into everything we do. It’s not just a job. It’s a piece of us. When we offer something for sale that we created, and it doesn’t sell, what does that say about us? People make judgements. They make judgements with their wallets. They make judgements about us.
Excuse-Buster: Except they really don’t. They don’t know us or care about us, not really. We are not our product. They are judging something, not someone. We need to keep our products separate from who we really are. We need to not get caught up in all that self identify drama. It’s just a cool product. Your value depends on who loves you, not on who buys your stuff.
Are you stuck in the temple? Have you learned it all and applied nothing? Are you afraid? So is everyone else. The only difference is that some people have had the guts to stand up and walk through the doors.
You know what to do. Quit reading. Quit listening to the MP3 interviews and watching YouTube. Put down the membership site and walk away.
Go out there and sell something. You can do it. What’s stopping you from taking the next step?
Do you recognize any of these four excuses in yourself?
What excuses would you add to the list?
How do you give your excuses the boot?
About the Author: Conrad Walton builds web sites, does SEO and internet marketing. He loves to help non-technical people by explaining technical things in easy to understand terms. You can read more at Walton Communications or follow him on Twitter at @conradwalton