Marla Mentors Jack on the 5 Critical Components of Creative Entrepreneurship

Marla Mentors Jack

When we last saw Jack, he was just about to sign a deal with Lou to start a business.

But suddenly, Marla showed up at the last minute.

Did Jack do the deal?

If so, why is Marla giving Jack entrepreneurial advice?

And what do these 5 elements have to do with starting a successful business?

  1. Create (Don’t Compete)
  2. Lead (Don’t Manage)
  3. Communicate (Don’t be Shy)
  4. Automate (Don’t Duplicate)
  5. Accelerate (Don’t Stand Still)

You’ll have to check out the latest Lateral Action animated video to find out.

If you’ve missed the previous episodes, check ’em out first:

How to get creative work done in an "always on" world

Productivity for Creative People

Mark McGuinness' latest book Productivity for Creative People is a is a collection of insights, tips, and techniques to help you carve out time for your most important work – amid the demands and distractions of 21st century life.

“Of all the writers I know, I have learned the most about how to be a productive creative person from Mark. His tips are always realistic, accessible, and sticky. It’s not just talk, this is productivity advice that will change your life.”

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More about Productivity for Creative People. >>

Responses to this Post


  1. Just wanted to say I enjoyed this – such fun as well as being educational!

    Can’t wait for the next episode.

  2. About time for a new video. I love these videos on Lateral Action. I have shared them with quite a few of those people who are close to me. Keep up the good work and I would love to see more.

    FYI, Brian Episode 6 is missing in the sidebar. (Ed.: Thanks fixed it.)

  3. Ahh, I love these videos, it was just over a year ago I watched “Everybody Loves Marla” and soon decided to leave the corportate world (and a few Lous!). Great stuff. 🙂

  4. I just went through and watched all the Lateral Action episodes.

    Thanks for making these. They are all extremely helpful and informative and are a great way to explain an idea in an easy-to-understand manner.

    This last video with the 5 components was especially useful. They make complete sense after watching the video.

    Please, keep up the good work!

  5. The videos are the greatest way of delivering valuable information in a innovative, concise format.

    My vote for most insightful take-away . . . is Create (don’t compete). Anyway, it really resonates with me.

    Thank you,

    P.S. I am a current Teaching Sells learner.