Photo by Szilveszter Farkas
Once upon a time, I was frustrated on a daily basis by my computer.
It kept crashing, refusing to connect to the internet, and interrupting me with asinine pop-up messages.
It lost me hours of productivity every week.
I rang the computer supplier. They blamed the parts supplier. I rang the parts supplier, they blamed the computer supplier.
Then I bought a MacBook Pro.
Since that day, computer stress has vanished from my life.
Five years on, I’m still using the same Mac, the machine that has built Lateral Action.
Today, lots of people are rightly talking about Steve Jobs’ creative vision. But vision is nothing without execution.
His legendary attention to detail has given me a computer I can rely on so well that I hardly notice it. Each day, instead of focusing on my computer, I’m focused on my work.
It just works, so I can just work.
Thank you Steve, for the gift of productivity as well as creativity.