Lateral Action

How to Have a Great Life and a Great Business

I'm not delusional! I'm an entrepreneur!

You may be dreaming of starting up a business of your own, thanks to:

  • the shattered illusion of job security
  • the lack of freedom when working for someone else
  • the promise of new Internet-powered businesses and lifestyles

But preconceptions about what business is all about discourages many from chasing that dream.

A lot of those preconceptions about “business as usual” are simply no longer true (and many were never true). And the people most hesitant to go into business are often the most likely to succeed with what actually works.

I’ve written a 31-page PDF report called How to Have a Great Life and a Great Business (Especially if You’re not the “Business” Type). It’s the story of my 12-year journey to where I’m at today – the things that led to success, and more importantly, the failures along the way. You might just find the entrepreneur’s path to be less “business-like” than you’d imagine.

Here’s more about what’s inside the report:

  • Why I quit the practice of law and turned to online publishing
  • How I failed miserably
  • How I then succeeded miserably
  • How I learned an important lesson the hard way
  • The allure of the global microbrand
  • The rise of the “feeder” business
  • Why small is beautiful (and powerful)
  • The 37signals approach to knowing what to create and sell
  • Real-life examples of “smartly small” entrepreneurs

Plus, you’ll explore the 6 critical components of smart entrepreneurship:

  1. Create (Don’t Compete)
  2. Lead (Don’t Manage)
  3. Communicate (Don’t be Shy)
  4. Automate (Don’t Duplicate)
  5. Accelerate (Don’t Stand Still)
  6. Succeed (Don’t Stress)

Simply enter your email address below and click the “Join!” button. You’ll then click a link in the confirmation email, and we’ll send you each piece of content in the series.

We naturally promise never to share, trade, sell, deliver, reveal, publicize, or market your email address in any way, shape, or form. Period.

Best Wishes-

Brian Clark
Lateral Action Co-founder