If you earn your living as a creative professional, you’ll be familiar with what Todd Henry of Accidental Creative describes as “the pressure to be brilliant at a moment’s notice”.
While we can all do this from time to time, the key to success in a creative career is the ability to do it again and again – without burning yourself out in the process.
I recently had the pleasure of asking Todd some questions about this and other issues he covers in his new book The Accidental Creative – and we recorded the interview for you to download and listen to.
Topics we cover include:
- Who or what is an ‘Accidental Creative’?
- How to be sustainably brilliant
- The importance of eating your ‘mental vegetables’
- The value of unnecessary creating
- Why cover bands don’t change the world








