If you’re an independent artist or small creative business, a website is essential for showcasing your work and finding customers. But building and maintaining it is challenging for several reasons:
You don’t have a big budget. Even if you did, you’re averse to spending a lot of money on a website until you’re sure it will bring in customers. (Spot the catch-22.)
You’re a creative, not a web developer. Your eyes glaze hover when you hear expressions such as CMS, CSS, HTML and DNS. When different ‘experts’ recommend different solutions, it’s hard to know which is the best option for you.
You want to be in control. You hate having to wait for someone else to update your website, so you want a system that allows you to change the text yourself and add images, video or sound instantly. But you’re not a web developer, so this level of control feels beyond you.
It’s confusing and hard to know what to do so – so many creators put their website on the backburner, often indefinitely.Tweet