How much should I charge?
I hear this question a lot from coaching clients wrestling with the perennial question of how much a unique piece of art, or a stylish design, or an engrossing story, or a transformational creative service is worth in hard cash.
There are many answers to this question, and several well-known methods for working out your prices, such as benchmarking against your competitors; or deciding how much you want to earn in a year and dividing that by the number of sales you expect to make; or calculating and demonstrating the value of the work to your buyer. Sometimes I’ll use one or more of these methods to help my client work out their fees.
But with a particular type of client I give a different answer:
I think you already know.