How to get creative work done in an “always on” world
The book starts from the realisation that 21st century life presents a double-edged sword to creatives:
We are living in an age of unprecedented creative stimulation-via the internet, social media, all-pervasive technology, and an “always on” working culture.
Which means we are living in an age of unprecedented distraction from focused creative work—from all the same sources.
The pace of change is exciting, overwhelming, and unstoppable.
And creators are increasingly discovering a downside to the brave new world:
- countless distractions and interruptions
- endless email
- pressure to keep up
- anxiety about falling behind
- difficulty concentrating
- aches and pains from too much time at the keyboard
Dig a little deeper, and the biggest concern for many creatives is a nagging sense that their most important work is being left undone.
The book is designed to help you take advantage of the benefits of our hyper-connected society, while staying true to your creative path.
It’s a distillation of my writings on creativity and productivity over the past decade, here at Lateral Action and elsewhere, plus brand new material and a structure that will help you redesign your working week for maximum creativity and minimum drudgery:
- Laying the Foundations – making big-picture decisions about your priorities and working practices
- Doing Creative Work – in spite of the demands and distractions of 21st century life
- Dealing with the Rest – in a timely and professional manner
All the ideas have been extensively road-tested – in my own life as a writer and coach, and in the lives of the hundreds of creative pros I’ve coached over the past 20 years.
I showed the book to three of my favourite authors in the field of creativity and productivity; here’s what they had to say:
“Of all the writers I know, I have learned the most about how to be a productive creative person from Mark. His tips are always realistic, accessible, and sticky. It’s not just talk, this is productivity advice that will change your life.”
Jocelyn K. Glei, author and Founding Editor, 99U
“Many creative people are busier than ever, but rarely get around to the work that truly matters. Mark McGuinness offers solid and practical advice for busy creative people who want to make their mark on the world.”
Todd Henry, author of The Accidental Creative
“Authors now have amazing online tools to reach readers all over the world, but those same tools can distract us from the focused creativity that we love and that we need to write better books. In Productivity for Creative People, Mark McGuinness outlines a way of working that will help you sort out what’s really important and achieve your creative goals, while still managing your daily tasks. Recommended for any author who is feeling overwhelmed.”
Joanna Penn, bestselling author and award-winning entrepreneur. TheCreativePenn.com
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