Free E-book – How to Motivate Creative People (Including Yourself)

Iggy Pop

Photo by alexsey.const

Happy New Year everyone! The Lateral Action team would like to wish you all a creative, productive and fulfilling 2009.

To help you kick start your enthusiasm for the challenges ahead, here’s a free e-book for you: How to Motivate Creative People (Including Yourself).

It began life as a series on my Wishful Thinking blog, and is primarily aimed at leaders, managers and others responsible for getting the best out of creative people.

But I’ve written it to be useful to anyone with a passion for creativity. So if you and/or your team want to do better creative work and enjoy yourself more in the process, download your copy now.

Topics covered include:

  • What makes creative people tick
  • Why motivation is crucial to creative success
  • Why you can’t motivate anybody – but what you can do instead
  • What Iggy Pop can teach you about management
  • Why offering rewards can harm creative performance
  • How to write 47 novels before breakfast
  • Why some people seem so weird – and how to deal with them
  • The positive side of peer pressure

The e-book is published under a Creative Commons licence, which means you’re welcome to download and share it on a non-commercial basis, provided you keep it in its original format and credit me as the author.

(NB the images are governed by separate licenses if you want to publish any of them separately – please don’t do this without reading the copyright information on page 2.)

If you enjoy the e-book, please feel free to pass it on to friends and colleagues who may find it of interest.

About the Author: Mark McGuinness is a Coach for Artists, Creatives and Entrepreneurs. For a free 25-week guide to success as a creative professional, sign up for Mark’s course The Creative Pathfinder.

How to stay creative while gaining money, fame, and reputation

Motivation for Creative People

Mark McGuinness' new book Motivation for Creative People is a practical guide to figuring out your different motivations and how they affect your creativity and career.

Through inspiring stories and tried-and-tested solutions from his 20 years of coaching creative professionals, Mark will show you how to balance your inspiration, ambition, desires and influences in your day-to-day work and the big picture of your career.

“Motivation for Creative People will encourage you reflect sincerely on the factors that underpin your artistic achievements, ultimately giving you a ‘clarity of mission’ that will take your creativity to new heights.”

Jocelyn Glei, author and Founding Editor, 99U

Click to learn more about Motivation for Creative People. >>

Responses to this Post


  1. I’ve downloaded the pdf and can’t wait to read it as I’m a creative myself. I’m wondering can motivation be thought or learned or can it only come from within as part of the creative process itself..

  2. Thank you for putting this together. I look forward to giving it a closer look (just “flicked” through it for now).

  3. Just found this book via Twitter. I need all the motivation I can get so I finish my PhD this year 🙂

  4. Thanks! I love creative stuff- I’m downloading the book now.

  5. I’ve read through it all now and loved it Mark. You did a great job of categorizing everything into distinct sections and it was so easy to read, I couldn’t stop.

    I’m working out how to apply it to myself now. I’ve never laid out my motivations clearly and precisely before, it just tended to be “This looks fun” or “That’s well paid.” I think I’ll try justifying each task I do from now on more clearly like in your ebook and hopefully enjoy doing it a lot more then. 🙂

  6. Excellent giveaway Mark, I’m checking this out now!



  7. Checking it out now. I tweeted about it through sharing it in my google reader. From the quality this site pumps out, I can only imagine how kick ass the e-book will be. Thanks for posting it up for download

  8. Just what I was looking for.
    you are amazing.

  9. Thanks everyone.

    Martin — Glad you enjoyed it and it clarified things for you.

    Everyone else — I hope it lives up to your expectations. 🙂

  10. send me your e-book on how to motivate creative people

  11. I like you. Nice ebook on motivation…thanks for that.

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