Comments on: Seven Marketing Secrets of the Mona Lisa

By: Mark

Mark — Thu, 02 Apr 2009 09:37:16 +0000

Thank you Nikki, Isobel.

Cheap flights and Twitter? Sounds like Mona’s missing a trick or two!

By: Isobel Joaquin

Isobel Joaquin — Wed, 01 Apr 2009 12:56:02 +0000

This is a very creative presentation of effective marketing secrets.

It’s a great post informative and entertaining at the same time.

I think this thought falls under item 6..

I wonder how much more successful the Mona Lisa would have been if she was able to market herself on twitter?

Would you follow her on twitter? I know I would..

By: Nikki Romero

Nikki Romero — Wed, 01 Apr 2009 09:51:03 +0000

Hi Mark,

I love your article! So creative and witty. Like Mona Lisa, the advice you gave is timeless. “Make the world your oyster” is now much easier to do with the internet (and cheaper airfares).

By: Mark

Mark — Thu, 12 Mar 2009 17:05:20 +0000

Thanks Robyn, I’m honoured!

By: Robyn McMaster

Robyn McMaster — Tue, 10 Mar 2009 20:11:07 +0000

Hi Mark, I find your work to be pure genius. So, I have named your blog for a Premio Dardos award. The The Premio Dardos is “bestowed for recognition of cultural, ethical, literary and personal values transmitted in the form of creative and original writing.”

By: Mark

Mark — Tue, 10 Mar 2009 12:55:26 +0000

Thanks everyone, glad you liked Mona’s contribution. Maybe I’ll invite her back.

Re being mysterious in the digital age, check out Andrew Dubber’s post for musicians: ‘Can I still be enigmatic?’ http://newmusicstrategies.com/2008/10/28/can-i-still-be-enigmatic/

By: Shane Thomas

Shane Thomas — Tue, 10 Mar 2009 06:20:49 +0000

I think my favorite take-away from this post is the idea of cultivating mystery. Art should start in your heart, and finish in the heart of someone else. Mystery plays a big role in that happening. It connects the ‘Creative’ and the ‘Viewer’, it gives the soil in which meaning is transferred. The Mona Lisa, parables of Jesus, the hidden drama unfolding in a Vermeer painting… It is their obscured clarity that gives them lasting power.

I think point 6 (Let the People See You) also plays into this. Visibility is one thing, but knowing where (and when) to place a veil over your public face can increase the draw that much more…

By: Sarah Bray

Sarah Bray — Mon, 09 Mar 2009 21:08:19 +0000

Hey Mark, I’m a big fan. My favorite advice of this post: cultivate mystery. I’ve always wanted to be mysterious. Idea for another post, maybe?

By: Beth Robinson

Beth Robinson — Mon, 09 Mar 2009 15:47:34 +0000

I had the chance to see the Mona Lisa some years ago, and it’s a beautiful painting, but I don’t see how she could possibly be so well known without the marketing. My foreknowledge did change the way I looked at the painting. I sat and contemplated it instead of just giving it a moment and continuing on. I deliberately looked for the beauty others saw in her and looked in myself to see if I responded the same way. Yes, the painting did invoke emotion and pleasure, yet I can’t guarantee I would have spent the time if it had been mixed in with other works.

I loved the way you structured this post, with Mona Lisa speaking. I see how each point contributed to increasing the fame of the painting, although I’m not sure what to think about 1 and 3 as applied to today’s concerns.

By: Robyn McMaster

Robyn McMaster — Mon, 09 Mar 2009 15:15:53 +0000

I enjoy the creative energy underneath this post. It makes me think of ways I could use this process as well. Thanks for and amazing post full of so many surprises.