Comments on: Marketing by Numbers: Why Creatives Need to Do the Math

By: Chris

Chris — Fri, 21 May 2010 19:51:44 +0000

I admit it: I hate math! Actually, I don’t hate math. I just hate the way they used to “teach” it in school. It even sucked in college.

But that being said, I am learning every day how much I need it for any marketing efforts. Math is key to marketing.

CrazyEgg looks like a great service. Maybe a little expensive for my taste at the moment, but I definitely see the value. Thanks for the tip.

This article is very helpful to me. You can read about this stuff all day, but it becomes perfectly clear when delivered in a well-written, sincere case study.

By: Samuel

Samuel — Thu, 20 May 2010 11:26:27 +0000

I just started all this and I just learned about all the tools that google provide, analytics one of them. This is essential but perhaps a little depressing in the beginning when you have just started and you are as impatient as I am.

With a little different angle on this, I keep track on my meditation and physical exercises.

If I don’t do them the difference in attitude, energy and emotions are like night and day. Missing one day might be ok but it often reverberates over a few days. The more I practice the more “addictived” I become to these practices because they support my life and art in ways that I see more and more obvious when I DON’T do the practices.

Missed days of meditation seems to result in a few days of bigger self-pitty and procrastination.

Cheers!

By: tim

tim — Thu, 13 May 2010 17:40:37 +0000

I use clicktail, it helps me know what is happening on my site and its heatmaps and videos show me i can increase my conversions

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Wed, 12 May 2010 14:28:29 +0000

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By: Cory Huff

Cory Huff — Tue, 11 May 2010 23:51:03 +0000

Oops. I meant to say that he didn’t sell a single print in the coffee shop, but his print sales doubled overall…but I think you knew that.

By: Joe Robb

Joe Robb — Tue, 11 May 2010 18:58:07 +0000

BarryMac,

You made me laugh. thanks.

By: BarryMac

BarryMac — Tue, 11 May 2010 18:49:59 +0000

Good post, as an artist I certainly would like to increase sales and I agree measuring is important.

However I think perhaps you need to be careful with your maths.

“A photographer I spoke to let his prints collect dust at a coffee shop for six months without knowing how many people had seen them. He didn’t sell a single print. He focused on his website and his sales doubled in the first year.”

2 x 0 = 0

BarryMac

By: Murlu

Murlu — Tue, 11 May 2010 02:39:17 +0000

I generally keep it to the bare essentials so I don’t get caught up in the numbers:

Visitors
Search visits
Popular posts
Comments

With these 4 stats alone I can see how many people are looking at various articles and help craft my next post around those. If a particular post went over very well, I’ll do a follow up. If something is laking, I may try to figure out why it didn’t go over so well and improve it next time or drop it all together.

By: Anshul Gupta

Anshul Gupta — Tue, 11 May 2010 01:44:32 +0000

Great information …thanks

By: Joe Robb

Joe Robb — Mon, 10 May 2010 20:55:05 +0000

Bakeries are good for the inspiration, good for the heart, and the best way to get you to exercise. While I do love my new job and where I’m going with it, there are some days when the fog rolls through my bedroom’s windows at 4 in the morning and I wake up with a grumbling belly when I do miss working with my hands.

Well, at least I type.

Thanks for the post. I’ll be looking out for more posts from you.