Comments on: Beware of Awareness Tests That Fail

By: Rajesh Setty

Rajesh Setty — Fri, 19 Dec 2008 20:56:05 +0000

Thank you Andy. I think calling the person a “bear” was bit of a stretch

On a separate note, I love the photos on your website. Cool.

Best,
Raj

By: Beware of Awareness Tests at Lateral Action | Life Beyond Code

Beware of Awareness Tests at Lateral Action | Life Beyond Code — Fri, 19 Dec 2008 19:31:04 +0000

[...] Lateral Action: Beware of the Awareness Tests [...]

By: Andy Hayes

Andy Hayes — Fri, 19 Dec 2008 17:39:57 +0000

Couldn’t agree more; what a fun video =) Although I did notice the bear, but didn’t know it was a bear, though it was some homeless person or something… *shrugs*

By: Rajesh Setty

Rajesh Setty — Fri, 19 Dec 2008 17:32:22 +0000

Duff, Thanks for the note. I agree. Adding to that, you can be creative AND effective if you focus on ANYTHING different at the same time bringing higher value to the marketplace.

One other way you can be creative is by employing “knowledge arbitrage” – take what works in one field and apply it to another.

A few examples:
1. Bag Borrow or Steal (http://www.bagborroworsteal.com/) is Netflix for luxury handbags

and

2. Chegg (http://www.chegg.com) is Nextflix for textbooks.

Thanks again.

Best,
Raj

By: Duff

Duff — Fri, 19 Dec 2008 17:15:01 +0000

In relationship to creativity, I’d say that if everyone is focused on the same thing in your field, try focusing on ANYTHING different, and people will call you creative.