The Accidental Creative: an Interview with Todd Henry

Todd HenryIf you earn your living as a creative professional, you’ll be familiar with what Todd Henry of Accidental Creative describes as “the pressure to be brilliant at a moment’s notice”.

While we can all do this from time to time, the key to success in a creative career is the ability to do it again and again – without burning yourself out in the process.

I recently had the pleasure of asking Todd some questions about this and other issues he covers in his new book The Accidental Creative – and we recorded the interview for you to download and listen to.

Topics we cover include:

  • Who or what is an ‘Accidental Creative’?
  • How to be sustainably brilliant
  • The importance of eating your ‘mental vegetables’
  • The value of unnecessary creating
  • Why cover bands don’t change the world

Book cover The Accidental CreativeI hope you enjoy the interview. And I can thoroughly recommend Todd’s book – it’s sharply-written and full of practical advice on many of the topics we cover here on Lateral Action – creativity, productivity, creative work habits and collaboration.

To listen to the interview, press the Play button below or right-click to download the file. (If you’re reading this via email you may need to click through to the main site.)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the mp3 here.

Todd Henry is the founder and CEO of Accidental Creative, a company that helps creative people and teams generate brilliant ideas. He regularly speaks and consults with companies, both large and small, about how to develop practices and systems that lead to everyday brilliance.

Todd’s work has been featured by Fast Company, Fortune, Forbes,, US News & World Report, and many other major media outlets.

Todd’s book, The Accidental Creative: How To Be Brilliant at a Moment’s Notice offers strategies for how to thrive in the creative marketplace and has been called “one of the best books to date on how to structure your ideas, and manage the creative process and work that comes out of it” by Jack Covert, author of The 100 Best Business Books of All Time.

How to get creative work done in an "always on" world

Productivity for Creative People

Mark McGuinness' latest book Productivity for Creative People is a is a collection of insights, tips, and techniques to help you carve out time for your most important work – amid the demands and distractions of 21st century life.

“Of all the writers I know, I have learned the most about how to be a productive creative person from Mark. His tips are always realistic, accessible, and sticky. It’s not just talk, this is productivity advice that will change your life.”

Jocelyn Glei, author and Founding Editor, 99U

More about Productivity for Creative People. >>

Responses to this Post


  1. Mark, I so appreciate your providing a platform for people like Todd to bring Lateral Action followers such useful, beautifully articulated ideas and strategies.

    And Todd, listening to the guidance you provide was a pleasure. I expect to buy your book, but I will also recommend this interview to the 150 students I teach at a major university.

  2. A very enjoyable and helpful interlude in my morning, thanks you two.

  3. Your style is unique in comparison to other folks I have read stuff from.
    Many thanks for posting when you have the opportunity, Guess
    I’ll just book mark this blog.

  4. I every time used to study paragraph in news papers but now as I am
    a user of web thus from now I am using net for articles
    or reviews, thanks to web.